This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
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The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
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A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
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June gains ensured rental fleets closed out the first half of 2026 in positive territory.
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